HK Design + Consulting, Marketing and Business Development Strategy Sets Retail Records
Rocky Mountain Soccer, a premier soccer specialty retailer in Boulder, Colorado with 16 years of continuous operations, contracted HK Design + Consulting in December 2010 to develop and implement a comprehensive marketing and business development strategy. The nearly one year relationship has seen Rocky Mountain Soccer achieve record setting sales figures and significant increases in customer interaction.
Rocky Mountain Soccer utilizes HK Design + Consulting full service approach to marketing and business development to create incremental growth. After a World Cup year (2010) it is typical in the soccer retail segment to experience a post World Cup slump in revenue. Even the industry leading brands and retailers aim to maintain a flat level of sales following the enthusiasm of the World Cup. After implementing HK Design + Consulting’s marketing and business development strategies, Rocky Mountain Soccer experienced record setting 2011 Q1, Q2, Q3.The Fourth Quarter looks to continue the record setting trend of 2011.
A sampling of the strategic plan and deliverables from HK Design + Consulting include:
• Online marketing – new website, social media integration and community building – video blog, facebook, youtube, twitter, SEO optimization, email marketing, database development.
• Industry Strategic Partnerships with key taste makers and trendsetters
• Event marketing and community outreach
• Retail location analysis, relocation study and consulting resulting in moving the business to one of Boulder, Colorado prime retail locations. The new location resulted in immediate increase in average daily sales, sales per square foot, walk by traffic and new customers, while decreasing rent.
• Retail merchandising strategy
• Brand development
• Inventory buying strategy
• Customer experience and market survey
• Business operations audit and optimization